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Two Great Reasons For Blogging (for your business)

Seen on SpeakernetNews.

Great reasons to blog
– Tom Gray
A great reason for would-be authors to blog is that when you blog consistently on a topic of interest to you and your audience, in a year you’ll have a book. So if you want a book, start with a blog.

– Steve Mertz
On April 1 I mentioned in my blog that I was impressed with the tenacity and passion of Erika Sunnegardh, the waitress turned opera star. The BBC picked up my comments and Monday morning I found myself on their show asking questions to Erika! The BBC not only printed my name but also gave out my blog address. Now that was worth 5 minutes, wasn’t it?

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Using Blogs in General

Just a quick comment about blogs. This would more likely to be relevant to friends and family but it is something not many people think about.

The latest in the U.S. (and as I always say, Australia is never far behind) is for employers or prospective employers to run a search to see what they can pick up about an employee or applicant. Positions or promotions have been won or lost by what they have found. Sometimes it is not even an entry by the owner of the blog but comments made by outsiders that have caused the problems. That is why Kathie’s comments about putting blocks in place or vetting entries can be critical. The rule of thumb if you are job hunting – or other – is to never post anything that you wouldn’t want your boss to read – or anyone else of influence in your life.

On the positive side – and more relevant to us – is a comment from a fellow on another group I belong to on how a blog positively influenced his home based business after he joined a table tennis club and was rapidly inducted as Membership Chairman. His job title was listed on the club’s web site and has brought about unexpected business relationships and new clients.

“Now when prospective clients, former clients, colleagues etc etc etc do a Google search….up pops my exploits in Table Tennis. They even know the scores of my games. UGH! The amazing result is that it has been great for business. Clients and others see that I am not all business…but actually have a life. The personal connection has been great.”

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Beverley Neil
Freelance Writer / Résumé Strategist
Certified Expert Résumé Writer
International Industry Awards:
2003 WINNER: Best Cover Letter
2004 FINALIST: Best Executive Résumé

Small Business Owners Lend a Hand

You will, no doubt, have heard of Cyclone Larry that hit North Queensland recently and ravaged the homes and businesses of the residents there. QLD based VA, Lyn Prowse-Bishop and other business operators have decided to do something about helping the people there. Read her Press Release here.

Lyn also supplied a comparison on engaging a virtual assistant instead of a staff member and you can download that here.

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