Reading Email is Like Answering the Phone
I send out a lot of email newsletters, on behalf of clients, or for my own business. What amazes me is that consistently the same email addresses will return messages that indicate their mailbox is full, they’re over quota, or something similar. In most cases these are business email addresses. I don’t get it - why are their mailboxes consistently full? And why don’t they do something about it?
To me, email is almost like the phone. The phone rings, you answer it, or your voicemail does, and collects a message for you. You check for messages and return the call if required.
Email arrives in your inbox - you check it at least once daily. You reply or delete as required.
Perhaps people leave their email on their mail server, even though they’ve downloaded it - personally I don’t see the point. It means you have to physically log in and clear it out - unless you have it set to empty every few days or so. Evenso, if you get a lot of email, you run the risk of filling up and bouncing mail very quickly. That doesn’t come across as very professional for a business. 10megs doesn’t go far these days - if that’s the standard mailbox size you have. Or whatever size mailbox you have, it will fill up - it’s not infinite in size.
It doesn’t take much to set up rules in your email program to filter through email as it comes - put aside what’s not important for reading later and bringing to your attention what is important and should be responded to. If someone has an email address on their business card, website, letterhead or elsewhere, then it’s reasonable to expect that people will contact you via email to do business. So why would people run the risk of missing out on business by letting their mailbox fill up? A mystery to me. KMT
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