Remembering Your Audience
I spend a lot of time surfing blogs these day. Time after hours that is, and on weekends. Periodically I’ll find blogs that align with one of mine and I’ll blogroll it and/or leave comments at that blog.
There is something though, that really annoys me about many blogs, and that is the author forgets their audience is global, not national. So many times I’ve seen a promotion for something on TV, radio, a teleconference, web conference, web radio or something else that I would be interested in but they NEVER mention what city they are in and they assume their audience is in the same geographic area as they are, and frequently they’re not. Consequently they don’t explain what timezone they’re in, or if they mention EST, they need to remember that there are ESTs in other countries too - so what is the major city near them and their country? And to mention PST, MST or others means little to anyone outside of their country. In most cases I can assume this means they’re in the US and it then means some research to try and work out what PST means to find out the timeframe.
I’ve lost count of the number of times I’ve left comments on various blogs mentioning this (in the nicest possible way) and they probably think I’m a grumpy old so’n’so as I don’t usually get responses. I do remember receiving just one from a lady who had had a sudden revelation that someone from the other side of the world had read her blog!
So, should I give up, or keep educating the world, one person at a time?
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