Networking – it’s an ongoing experience
A recent conversation with a client set me thinking. They wanted accounts set up at various social networking tools such as LinkedIn, Facebook, Twitter, etc and have everything automated (rss feed from blogs, automatic responses, etc) so that they could literally ‘set and forget’ the tools. This isn’t the first client who has requested this – I’ve had others ask for it too, thinking that engaging a Virtual Assistant to set things up for them and do occasional maintenance was all that is needed. I don’t agree.
It made me realise that they didn’t understand the reason why these tools exist. They’re not for automatic promotion of business services and products to generate quick sales, but rather to facilitate networking, relationship building and over time, may generate business. In fact I know they do because I’ve seen it happen for me and know others personally who have had that experience too.
In this day and age of instant gratification and quick responses, people tend to forget that some things need to have a seed planted, nurtured, watered and carefully grown over time. And networking is one of those things, irrespective of what vehicle or tool is used. What do you think?

