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I recently contacted a professional via a business directory online and then forgot about it a few days later. I was looking for some professional support and had since contacted others before settling on who I was going to work with.

One day I get an email from the person I contacted (I’d forgotten their name) and it simply said it was from him with a Word attachment. No actual email message, no signature block, nothing – just the subject saying it was from him and the Word document.

I immediately responded saying ‘.. and who is…?’ and explaining I don’t open documents that could contain viruses without knowing what it is and who the person is who sent it.

I got a quick reply saying it was the information I’d asked for via the business directory the other day.

If this is how this person responds to business enquiries they’re not going to get much business.  Or perhaps their lack of quick response and lack of information contained in the response is an indication that they don’ t need the extra business. What do you think?

Tags: Business Operations, Email Etiquette by Kathie Thomas
2 Comments »

You know what they say about the word assume?  It can make an Ass out of U and Me.  Or something like that.

I don’t know how many times I’ve tried to set up times to meet with people online in the US.  But somehow it never gets through to them that because I don’t live on their shores I have no idea what city might be inside which timezone and how a timezone relates to me specifically.

I mean, I don’t know what city is in CST or CDT.  I do know that means Central time but does that mean I have geographical knowledge of their country?  uh uh.  It doesn’t.  Same with MST, PST and so on. I do know that New York is EST/EDT and I do know that is 14/15/16 hours behind Melbourne, Australia depending on the time of year and which side of daylight savings we’re in.

Make it easy on your audience please, and those you email. If you’re setting up a telephone or online meeting, webinar, podcast, etc and you’re inviting people to participate or attend, then be kind to them and make it easy for them to look up the time difference. Give them the name of a MAJOR CITY and not the timezone.  Or give them options for finding out the relevant time in their own city. I have seen links on sites where people are registering for an event, and they can click on it to work out the time and add it to Outlook if they wish.

Stop making assumptions that everyone knows and understands the geography of your country.  You may find you’ll get even more attending events because you’ve made it easier on them.

By the way – I’m not picking on those in the US because they’re in the US. This can well apply to anyone in any country. It’s just that the majority of people I deal with for events are in the US and I don’t really want to have to take up studying US geography just to work out the right time to attend an event.

Tags: Business Operations, Working Online by Kathie Thomas
1 Comment »

… unless you do something to let people know you exist.

I  have recently taken on some new clients – all of them requiring websites to promote their new businesses.

I love doing this type of work.  Setting up a brand new site, giving them an identity or brand and helping them to let others know they exist.

But their level of knowledge or expectation vary considerably.

There are those who really put the research in, know exactly what they want and in what order and then are ready to do the promotions and marketing as soon as the site is ready. They’re raring to go and can’t wait to take over the site (by the way, did I tell you I build CMS sites so that clients can have the control?).

And then there are those who have a loose or vague idea of what they want. They’ve heard if they build a website they can make a lot of money but they have no idea what it will take to get them from their idea to the reality of that goal. There’s a lot of information missing inbetween and I have to try and draw it out of them:

• What will their domain name be?
• What information will be on the website?
• What will the site look like (colour, number of pages, style, etc)
• How are they going to promote the site?
• Do they want to write articles, have a blog or newsletter, build a subscription list?
• Do they know who their competitors are?
• Why do they think they need a site?

And the list goes on. These clients are harder to service, or should I say more challenging?  I still enjoy the work but I wonder if they really understand what’s involved, other than having a website up one day and then they’re expecting the money to come in a few days later…

I frequently feel like I’ve shifted from webmaster to business coach as I try to get them up to speed on the information they should be providing me with.

If the content is there and they know what they’re talking about, they will get an audience… eventually. But they need to spend time networking online and offline, letting people know they exist and understand their topic well.

If no-one knows you exist they are not going to find your website, except by chance.  The site needs to have worthy content and if your name is not well known, then no-one is going to be searching for you by name at all. Only by topic and you’ll already have at least tens of thousands of sites to compete with out there.

And if a logo is all you want on the front page, well I’m sorry but that’s not going to work for you – unless you’re Coca Cola or some well known brand.  No-one wants to click on an image to see what’s behind it, unless they already have some idea of who you are and what you do.  All sorts of nasties live on the web and they won’t know you from Adam, so why would they want to click on a logo or image if they don’t know what you do or what your site is about?

Apart from that, search engines need text on the home page of the website – how can they catalogue and list your site if they have nothing to work with?

So, if you’re looking to get a website – that’s just the seed.  It needs to be planted, nourished and fertilised in order to grow and develop so that your site becomes an integral part of your business.

Oh, and if you’re a website virgin, then here is what you need to get started:

1. A domain name – that’s the address people enter into the web browser to find your website.
2. Webspace – you need to pay for webhosting to get webspace. Your webhost will help you get the domain name pointed to your particular webspace so people can view your site after entering the URL or address into the browser
3. Website – this is what is built to show up on your webspace at the address you have for your site.

And that’s just the beginning. Next there is content, images, logo, decisions to be made on how people will contact you, what email addresses you might use, what your site will look like, what colours you will use, how you are going to promote the site so that people will visit it, how often it will be updated and so on.

Once that is done the rest is up to you – the website owner.  You need to be networking, meeting people, speaking to people, adding your web address on all your printed material, in your email signature block and anywhere else that people might see it. After that, they will come…

Tags: Business Operations, Working Online by Kathie Thomas
3 Comments »

Yeah, me too. And what about thanking a client for something special? You meant to but it slipped your mind and now some time has passed, it seems almost irrelevant or an after thought.

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Tags: Business Operations, Networking by Kathie Thomas
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